August 10, 2012
THE name Hedges Avenue alone is no longer enough to spur people to turn up in droves when the latest prestige home lands on the market.
So when Ray White Mermaid Beach won the listing for number 98, it launched an innovative marketing campaign to kindle interest in the luxury residence.
It has now been redecorated with several large oil paintings from the Anthea Polson Art Gallery at Main Beach and thousands of dollars worth of bed spreads, towels, throw rugs and cushions from Linen House. The paintings are for sale, but the linen is likely to be auctioned for charity when the house is sold.
Evening inspections have been staged like mini events, with prospective buyers offered a glass of premier champagne to sip while they take in the attributes of the five-bedroom, four-bathroom home, including its ocean views.
REIQ Queensland head Anton Kardash said real estate agents were conjuring up new ways to bring owners through the doors while the market was quiet.
"Only the successful survive when things are like this," he said. "Agents need to make their properties stand out.
Only the successful survive when things are like this, agents need to make their properties stand out.